Name, rank, and serial number

What is it with carpet and flooring vendors’ skimpy version of the venerable tradition of commercial jingles? It seems all they do is repeat their name and phone number. I spent the last 20 years seeing and hearing

1-800-588-2300, Empire (Today!)

Now, since moving to Boston, the TV constantly assaults me with

877-241 (beep beep beep beep!) LUNA

This minimalist approach is the inverse of the poetry I celebrate in this blog’s occasional jingle of the day. About the only thing worse would be just telling you the name of the company …

We are Farmers!
Bum da-bum bum bum bum bum!

Absurd. If you want to play that game, Homer Simpson did it better when he had a snow plowing business:

Call Mr. Plow, that’s my name,
That name again is Mr. Plow!

Leave a Reply